How Does Adsense Filter Impressions?

October 14, 2005

I run Adsense on all of my pages. I get about 5000 visitors per day, however I also get like 5400 or 5900 page impressions per day. Note that I am talking about page impressions.

Now, this would imply that each visitor an average is visiting only 1 page, or even less than one page, since I work on the site each day viewing more than few hundred pages. It’s a content rich site and each page is a rich content.

Therefore, should I assume that in certain countries (may be India, China) Adsense is now showing any impressions, not even the public ads.

I had heard that in average each visitor visits from 2-3 pages. If 3 is correct in my case that means Adsense is showing only the 1/3 of my impressions.

How do you explain this problem and what would you suggest to do? If there are certain countries that Adsense is not showing anything what alternatives should I chose to monetise on those visitors?

Many thanks.

Author: Erku

i would guess that your content is not sticky enough….before blaming google check your own logs for answer…..would love to get a glimpse at your site… sticky me the url

>>>I had heard that in average each visitor visits from 2-3 pages. If 3 is correct in my case that means Adsense is showing only the 1/3 of my impressions.

where did you get this piece of information and what makes you think it correct?

and even if it is correct it is an average, so what makes you think it should be 3 in your case? why not 2? or even why not 1? even why not 4?

are you sure you are measuring your visitors/page views correctly? many stats programs get it very wrong and count unknown robots as visitors/views