HLOLA Review: PPC Conversion Tracking Tool

April 9, 2008

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With the rapid increase of World Wide Web activities and services, the PPC affiliate marketing has created many opportunities to make considerable amounts of money for the diligent marketer. The usual internet market representative must concentrate and keep track of not only his affiliates but his advertising, keywords and their densities and various geographical regions.

Today’s affiliate marketer must be a combination of accountant, an analyst, advertiser, and a shrewd businessman. It takes a lot of hard work and a commitment that few entrepreneurs possess. HLOLA knows that Googlelady’s readers are hungry to learn about PPC and the tools available on the internet and that’s why they purchased this review.

These internet workers feel that any way which saves time or reduces a few steps makes life a little bit simpler. HLOLA is just such an item. HLOLA is a combination tool used for tracking vital data as applied to PPC affiliate programs. It is that special tool that makes the marketers life simpler and of course more profitable. It keeps track and reveals your most lucrative keywords, the various geographical areas, active days and hours as well as the sources of referrals in a real time mode.

With HLOLA you will no longer have to manual compute various data factors using spreadsheets and consume many man-hours analyzing your daily results. HLOLA will accomplish this for you automatically.

Features

• Immediately information relating to effective keywords analysis
• Can handle direct linking campaigns as well as landing page campaigns.
• Ability to view the keywords people keyed in prior to viewing your ad
• Locate the different sites which your ad appears on as well as the date and time of appearance

Ease of Use

The HLOLA services are simple to use since they are hosted services. You merely log into your account and create a campaign. You will be provided by HLOLA an alternate URL to use in your advertising. Nothing could be simpler.

Pricing

HLOLA permits the potential user to sign up for one of two prepaid plans. The first plan priced for monthly payments of $59.00 each month which converts to about $1.94 per day. While the second plan runs $354.00 yearly. This second plan saves you 50 % over the monthly cost which amounts to only $.97 per day. This yearly rate is less then you would pay for a bottle of soda.

There any setup fees of any kind associated with HLOLA. You merely select your payment options whether it is monthly, by the quarter, semi-annually or on an annual basis. With HLOLA you do not have any long term type contracts to tie you up. You can cancel, when you please.

HLOLA accepts are major credit cards such as MasterCard, Visa, Discover Card, Diners club, American Express, Discover, and JCB. All required payments are securely processed by 2Checkout.com. In my opinion, Ran have choosen the best Payment processor which gives the oportunity to the customers to pay any major credit card (I use it on this blog as well).

Support

Support for HLOLA is provided to their customers in three ways. You can contact them by three methods. You can fill out the online form, you can contact them by way of postal mail, or you can contact them by voice mail. Although they area located in Israel they provide a voice mail telephone number located in the United States.

Interview

Thanks to Ran Aroussi the owner of HLOLA for accepting this interview and answering it in a professional way:

Q. How HLOLA is different from others Conversion tracking tools?

A. HLOLA is the only tool that I know of that lets you how *each of your keywords* is performing. HLOLA was created specifically for the needs of PPC affiliates, and is the ONLY tool that can handle both direct linking campaigns and landing-page supported campaigns. With HLOLA (which in Zulu means “to track, explore, spy”) you get to know the long tail keywords people used prior to seeing your ad, the different sites your ad appeared on, and its date/time breakdown. You quickly learn that different keywords convert on different parts of the day/week, they perform differently on different sites and different geographical regions. This makes creating *very* profitable campaigns a breeze.

Q. What are the features that HLOLA makes it unique?

A. I would say that the combination of simplicity and information. It is a very easy to use piece of software and its reports are unmatched by any other tool out there. For example, HLOLA introduced the concept of “True Match”. It “ignores” the matching type you’ve used on AdWords (Yahoo and MSN are also supported, of course), and lets you know the REAL matching type that converted.

Let’s say you use the keyword “car insurance” as broad match. If your conversions occur when people look for “car insurance” and “best car insurance”, HLOLA will not only show these two variations as long tails of “car insurance”, but will also let you know the real matching types that your keyword converts on. This way you can add “car insurance” as both phrase and exact matches and lower your bids significantly.

Q. Is HLOLA easy to use for those that are not experts in web development?

A. HLOLA is a hosted service and as such, cannot be simpler to use. Once you login to your account, you can create a new campaign (name + destination URL) and HLOLA provides you with a unique URL you should use as the destination URL on your ads – that’s it! HLOLA takes it from there.

Q. Who are those people that should buy HLOLA and why?

A. Any affiliate that uses pay per click should give HLOLA a try. If you’re just beginning with ppc marketing, you can use HLOLA to speed up the learning process and get better results faster; and, if you’re a ppc veteran and you already understand the importance of keyword tracking, you should check out HLOLA and “get to know” your campaigns better. It will surprise you.

Conclusion

Any person who belongs to an affiliate program which uses pay per clicks should try HLOLA. If you are a new comer to the PPC marketing there is a good possibility that you can shorten your learning time greatly. In conclusion this service could possibly boast your net sales and make your PPC Marketing much easier and also HLOLA can save you a lot of money knowing which keywords that you are paying are not converting. For More Information Visit HLOLA.com

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Posted in Affiliate Marketing / PPC, Reviews