Google Adsense In USA Yahoo! Results?

April 10, 2008

I was reading on a colombian newspaper a great article about Yahoo, Google & MSN. Yahoo will make an aliance with Google to show Google adsense on Yahoo! Results. But my question is, what about Yahoo! Marketing? It seems that if the test period that Yahoo is giving to Google adsense succeed there are big chances that Yahoo! Marketing can be removed but not so soon. I translated the article from spanish to english:

Yahoo looks for alliance with AOL and Google, while Microsoft negotiates with Murdoch

With this strategy, the vestibule in Internet is looking to protect its independence or, at least, to force Microsoft to pay more, according to the Briton ‘ Financial Times’.

Yahoo is trying these last days to improve its negotiating position forehead to Microsoft, after the past Saturday the computer science giant gave a term him of three weeks to accept the supply of 31 dollars by action presented/displayed the past 31 of January and that Yahoo rejected the 11 of February.

The Internet vestibule returned to insist Monday on which the supply of 44,600 million dollars that did to him Microsoft infravalues to the company/signature.

Wednesday, Yahoo announced that form will prove of temporary service of publicity AdSense de Google, which will allow him to incorporate the announcements of this last one in the searches that become in their vestibule of Internet in the United States, in a new challenge to Microsoft.

The test will be limited Yahoo.com in the United States, will last up to two weeks and it will not exceed the 3 percent of searches that become through this vestibule of Internet.

The analysts indicate that this test suggests Yahoo and Google is discussing an alliance that can take to the first a to close its own system search of announcements and to externalizar this service so that Google does.

On the other hand, Microsoft noticed Wednesday that any definitive agreement between those two companies would concentrate more of the 90 percent of the advertising market search in Internet into the hands of Google.

In addition, if the negotiations between Murdoch and Microsoft take shape, three great companies of Internet would be combined: Yahoo, MSN of Microsoft and the social network MySpace de News Corporation, which would create a strong rival for Google.

The experts consider that if News Corporation - the company of the Rupert tycoon Murdoch accepted to endorse the supply of Microsoft, the computer science giant would be in capacity to increase it, which would as well break out again the pressure on Yahoo and its shareholders.

The present proposal of Microsoft would suppose a premium of the 62 percent with respect to the value of closing of the actions of the vestibule the day previous to that the supply was published.

However, Yahoo considers that the real supply at the moment goes up to around the 41,000 million dollars, because the giant of software committed itself to pay part of the amount in own actions and these have fallen a 12 percent since then.

to be carried out, the purchase of Yahoo by Microsoft will happen to history as the greater acquisition of the technological sector after the purchase of AOL through Time Warner in 2000 through 164,000 million dollars.

On the other hand, the AOL-Yahoo alliance can include the repurchase of some of the actions of the second a a price superior to the supply of Microsoft, assures The Wall ßstreet Journal.

The actions of Yahoo today raised in the Nasdaq market a 2.12 percent until the 28.25 dollars, whereas those of Microsoft they gained a 0.48 percent until the 29.03 dollars.

Any one have an english news article about this?