Landing page load time now available on the Keyword Analysis Page

May 11, 2008

Last Month I wrote about Landing Page Load Time Affects Quality Score. Yesterday the official adwords blog announced the following:

In early March, we announced that we’d soon incorporate an additional factor into Quality Score, namely landing page load time — where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we’d like to post with an update.

Starting today, load time evaluations will be displayed on the Keyword Analysis page, for your review. We suggest taking some time to evaluate and understand this information because, starting mid-June, landing page load time will be incorporated into your Quality Score.

Once you’ve had the chance to review and evaluate this information, you may wish to make changes to improve your landing page load time. People who click your ads may well thank you for it, by becoming your satisfied customer.

How to Access the Keyword Analysis Page

To view the Keyword Analysis page for any keyword, follow these steps:

1. Sign in to your account at https://adwords.google.com.
2. Click a campaign.
3. Click an ad group.
4. Click the ‘Keywords’ tab above the Ad Group Details table.
5. Click the magnifying glass icon beside any keyword and then the ‘Details and recommendations’ link to launch the Keyword Analysis page. You can also see an overview of your Quality Score and ad visibility by pointing your cursor over the icon.