What Niche Marketing Really Is?
June 8, 2008
Stumble it!The Other day a friend who is a professor in marketing asked me about the online business. He knew that there are many big companies like Amazon that use the internet as the only way to sell their products, anyways everyone knows how Amazon started, but also you can see a big company like Buy.com that processs thousands of dollars each day. Also he mentioned that he believes that companies goes online just to get “extra” money. I instantly stopped him for talking and asked him, do you know that I don’t have a job and I am a full time internet marketer, SEO, Web Developer, whatever you wish to call it because is not just one thing.
He said yes I know but you started so early so its luck anyone now have to spend thousand of dollars to succeed in the internet. I jumped to my laptop and told him about my Make Money Online Case Study, showed them the week 12 conclusion and then showed how much money this project have making without spending a DIME in advertising…Just pure Social Networking. Here comes Niche Marketing.
It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don’t add up to what the big boys spend on paper clips in a month. Competing with the big boys isn’t feasible…or possible, for that matter. So what are we little guys supposed to do?
Niche marketing is our answer. We can’t advertise our products and services to the world at large but we don’t have to be able to do that to be able to make a pretty decent living….thanks to the Internet.
Niche marketing is selling specific products or services to a limited audience. One person with a computer, an internet connection and a good idea can go into business for himself on the Internet and target the people who would be most interested in what he has to sell and do all of the above on a very limited advertising budget. A good example of service can be a saving account services like WTdirect or ING, those are examples there are thousands of services like this that every American would like to open everyday in different companies to diversify their money.
Finding the right niche for what you have to sell isn’t really all that difficult. Just think about whom the people are who would be most interested in what you have to sell. For example, if you have concocted a shampoo formula that will take chlorine out of a person’s hair, you can’t compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a hosting, and build a website to advertise your product JUST to people who have swimming pools.
In essence, niche marketing is selling a product or service to those who want or need the product the most.
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Posted in Affiliate Marketing / PPC
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June 9th, 2008 at 2:05 pm
Hi Google Lady,
I have a question on AM. PPC to be precise .
All the time we hear that, Google assign a quality score to your keywords and one of the main factors for QS is your landing page PR, organic SE rankings etc.
However I still see that “super aff” , when advising newbies on PPC, ask them to directly purchase a domain, buy a host and start right away. Don’t you think that will hit them hard just after few days of trial?
ROW
June 9th, 2008 at 3:49 pm
What I will recommend is to:
- Purchase a domain name and hosting
- Create a valuable site with the domain that you just purchased. Valuable means unique content, interesting content, don’t just create a site to advertise in PPC.
- Then start your first campaing.
How many hours/days/months it will take? That depends on you. If I am starting a new site I will get some writers in Get a Freelancer and ask them for 30-50 articles minimum and puff done just copy and paste the articles and start my campaign right away.
June 10th, 2008 at 10:49 am
Thanks for your answer…
so you mean as soon as we purchase domain and have content, we can start…. that can be as little as a day or two, right?
What about PR and SE rankings stuff in that case, I am sure no body can build rankings in such a short duration… isn’t that an invitation to penalty?
on other note I would like to ask what is the range($) in which you get article writers from these sites.
June 10th, 2008 at 11:59 am
New domain names usually their quality scores are “great” and about rankings and pagerank you have to do it slowly like you do with your other blogs/sites. If your site is worth the articles you will get linked from other sites for sure.
The range depends on the quality of articles but normal prices will be from $5 to $7
June 12th, 2008 at 12:34 am
great…that was quite helpful…
can you give me URL of one of your affiliate sites, just as an example… I want to see what all you big AMarketers do…for creating the content and designing sites etc…
[if you feel like you can't share the current one, you can give me any old site URL for which you have stopped doing PPC etc.]