Why Do So Many People Fail in Network Marketing Today?

June 10, 2008

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Nowadays, what is so called Web 2.0 networking with other people have been easier than before. I remember when I started to networking in a forum that we owned back in 2001 (now is dead). Now you just don’t use only forums now are the Social networking sites, Skype, etc.. This post is not about how to succeed in social networking, this article is “Networking Marketing” the way you sell your products on the internet.

The vast majority of people who attempt network marketing fail miserably. And there’s a good reason for that: the vast majority of people who attempt network marketing are so blindly driven towards earning money that they forget to consider the human element, which is the only thing that really matters when building a network. I can say that I am one of them when I first started my social networking venture.

I first registered to Digg and others networking sites when I started the case study and for my bad my mentality was to submit my own articles/sales pages/landing pages to sell. Fortunetly in the beggining was very cool I got in one of my articles +150 diggs but not listed in the homepage never. Then today, when I submit one of my articles it gets maximum 6 diggs. I say all day in all my posts that Social Networking is really profitable and another way to Network Marketing.

In fact, most people who are in network marketing today haven’t even tried the products they attempt to sell or attempt to get other people to sell. This is nowhere more apparent than on forums, where a new network marketer will often post a signature that urges readers to join his network; yet, at the same time, he’ll make a post asking if the network he is already promoting is any good, you see this ALL the time what a shame no?. This instantly reduces his credibility to zero. And this sounds completely bizarre, but it happens on a fairly regular basis.

If you’re going to encourage people to buy or to sell a product, you may want to actually try it yourself first, so you can make sure it is something worth paying for. There are plenty of marketable products out there, but if you know exactly what is good about a given product, you will be able to sell it considerably better. But this is not applicable always, when you are an international marketer and a product can be delivered only in the US how you can test it? I have two ways: One is that you will ask a friend that is a resident there or you can spend few hours (Yes hours) researching about this product and what people are saying, check first for Negative comments/reviews because usually those are the main factors of your campaign success.

I will give a good example: 1&1 Hosting if you check you can see that most of the reviews are bad reviews then after few days in my research I contacted them and keep contact with them till got the email of the Online Director of 1&1 and was able to make an exclusive 1&1 Interview. The results? The answers was very professional and even they offered me that they will try their best if any of my readers have a problem with them, to email me and will let them know.

There is Alex a reader which I really don’t know this guy and still waiting his email, in every post in 1and1 that I have he has a bad comment about them, Joshua offered him help and told him to send me an email…till now no email. So what is my point here? Not all Negative reviews or even Positive reviews are HONEST or TRUE some of those “positive/negative” reviews are from their own benefit, could be a competitor or could be an affiliate marketer *you know they want to sell what they are promoting*.

Once you have established credibility and the understanding of the product you are selling, you will then want to begin building a network. This is the only way you can possibly avoid the failure that most others experience: by doing everything in a legitimate way, rather than cutting corners to save time. Instead, spend the time to know your product; and spend even more time getting to know everyone in your network. The better they are able to replicate whatever successes you have had, the better your network will do as a cohesive whole.

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Posted in Affiliate Marketing / PPC