Adsense Ad Quality: Does Google check the quality?

June 27, 2008

Stumble it!

Enter your email address & Get Updates:

This guy from Webmasterworld make an interesting question about if Google really check the quality score of advertisers in adwords and how they have been affected as an adsense publisher:

After all those years we (better: some of us) have been complaining about arbitrageurs, we are still finding blatant MFAs advertising through Adsense.

For example this guy. The ad reads (paraphrased):

Foobar Hotel Widgetville
Book the Foobar Hotel in Widgetville
online at unbeatable rates!
www.yetanothermfadomainname.com

This takes you to a page where you get eight sponsored results, powered by Overture (Yahoo! Search Marketing). No useful content at all. Zero. Just ads.

Now, I wonder WHY do they get past Google’s quality control?

A) What ‘quality control’?
B) They spend too much money with Google to say ‘no’.
C) Google is affiliated with these guys.
D) They found a way to trick Google’s ‘quality control’.

I am undecided. Everything is possible. What’s your take?

In my point of view, Google still have a hole in all this issue about quality score. The problem is that if you register a new domain name and have a new adwords account you will have automatically a “Great” or “OK” quality score, then after few days or even months if you don’t followed the quality score factors, your new domain will be hit by the quality score penalty.

So those spammers/lazy advertisers will register a new domain name after getting hit by Google and do their work again and again. Check what other webmasters says:

I haven’t seen any evidence that Google exercises any “Quality Control” for AdWords ads that are shown on the AdSense content network.

The content network isn’t the only one with misleading junk. I just saw an Adsense ad for a particular prescription drug on Google search, and when I clicked it, I was taken to a major shopping comparison site’s page listing office supplies.

There are other reasons:
- they made a mistake bidding on this keywords
- a language specific problem
- a test

About a week ago my adsense numbers went down significantly. Looking at my sites, I found TONS of MFA sites! They would say something like, “Amazing Widget Information!” with a site url that had “widgets” in it. But the actual ad was going to a completely different url - which was one of those landing pages with a picture and loads of links - not one bit of ad whatsoever. I have spent the last week putting these in my filter - and more keep coming. I feel like as I get rid of these, there is some evil guy with greasy hair laughing hysterically, pushing a button and dropping five more in the mix of my sites! I would like to know myself how these get through, because there is no question as to what they are.

Short answer, it is pretty easy to see that Google considers the content network as a great place to dump inventory it doesnt want on its website. After 5 years we still have the following in plain sight and by the billions.

MFA ads
Affiliate ads
Mistargeted ads
Mispelled ads
Deceptive ads

This makes sense to me, they run the best ads on google.com were they keep 100% of the revenue and force the ads to be of the best user experience. The rest is RoN lol.

Want One of the Cheapest and Affordable Hosting?

What Next?

 Subscribe To GoogleLady

 Digg It

 Save This Page

 Sphinn It

 Stumble it!

 Favorite This Post

 

Get Updates In Your Email

Posted in Google Adsense