DoubleClick Performics Renamed Google Affiliate Network

June 30, 2008

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Today (2 hours ago) received an email from DoubleClick Permics one of the top affiliate networks and oldest in this industry that they will named “Google Affiliate Network”. As a publisher point of view, I can call this a great thing, but as a competitor of affiliate networks, do you think the competition will end here?

Here is part of the email of DoubleClick Performics:

We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. Together with our new colleagues at Google we are creating new opportunities for monetization, expansion and innovation in Affiliate Marketing.

Within the next couple of weeks you will see some exciting changes to the user interface reflecting the new brand. The platform will continue to be hosted at www.ConnectCommerce.com, but will eventually migrate to a google.com product url.

Also Kris the founder of Pepperjamnetwork wrote about this issue:

Well, it looks like the affiliate marketing industry just got the biggest possible endorsement and shot of adrenaline about the future viability and potential of affiliate marketing - Performics, long considered one of the top three traditional affiliate networks, will be changing it’s name to the Google Affiliate Network as part of the integration of the DoubleClick Performics brand(s) into Google….

Read the full article.

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Posted in Affiliate Programs